Increase Your Online Presence

Own A Small Business? Two Reasons Why You Should Hire A Digital Marketing Agency

If you own a small business, you are likely looking into different techniques you can use to grow your company.  While it’s important to strive to make every transaction a positive one so that you can drum up word-of-mouth business, there is another avenue that you may not have considered which could be the very one you need:  hiring a digital marketing agency.  A digital marketing agency is a company that capitalizes on the advancements of the digital age to grow and protect your online presence so you can get more customers.  Learning more about the benefits of working with a digital marketing agency can help you see why you should start this partnership right away. Digital Marketing Agencies Monitor Your Brand Online One of the most compelling reasons why you should work with a digital marketing agency is because they work to protect your brand in the virtual world.  This is critical, since online reviews can sometimes make or break your business. For example, you may have recently had a customer who was less than satisfied with the service that they received while patronizing your business.  They may take their dissatisfaction to the Internet, where they write a series of scathing reviews about your establishment.  If you are not aware of the reviews, you may not be able to understand why you’ve seen a recent reduction in business. Digital marketing agencies use sophisticated tracking software that regularly scours the Internet for any information pertaining to your business.  Once they find it, they are able to respond to the customer and offer some form of restitution, such as a... read more

Why Creating Or Connecting Your Systems With Custom Software Can Save Your Small Business Money

As a small business owner, you may feel like custom software is out of your budget range. You may have cobbled together a system that works for you, but it takes your employees extra time — maybe a lot of extra time — to make manual connections between different software. And you may feel like you’re missing out on a way to streamline data so you can better see trends and connections with user data. Here’s how custom designed software can actually save you money. 1. You aren’t shoehorned into an off-the-shelf solution, where the functionality might be too much or too little. You can demo several different software options, but until you actually get into the day-to-day routine of using a software product, you won’t know how it actually performs. In order to try and eliminate guesswork, many business owners or managers select an option with a lot of features, figuring that more is better. But this often comes at a cost, and you end up paying for things you don’t need. On the other end of the spectrum, small businesses that don’t know about custom options may opt for a low-end solution that requires too much manual effort to make work. Custom software design options won’t cost a lot more when you figure in this waste of time to try and fit your business functions an ineffective software tool. 2. You don’t have to spend a lot of time and energy customizing one-size-fits-all software. To be honest, a lot of off-the-shelf solutions are really robust — if you know what you’re doing to set them up and... read more

A Medical Business’ Guide To Maximizing On You Web Presence

If you own a medical business, but don’t have the web savvy that is needed to get a web site off the ground, you now have some tools that can help you out. Your business depends heavily on web presence, so make sure that you do what is needed to garner the attention of web users, while also maximizing on the way that they navigate your site to get the information that they need. Take advantage of some of the following techniques and areas of focus, so that you are able to tailor your site to your business’ needs.  #1: Focus On Search Engine Optimization  In this day and age, your business advertising is typically only as good as the web presence that it has. The most practical way for you to have web presence is through search engine optimization. This includes, but is not limited to, the selection of the best keywords possible in your text, in order to match up with common search phrases that people use in order to find related information. For instance, if you run a dental practice in Oregon, ideal keywords to use might be “Oregon dental practices” or “dentists in Oregon.” When working with a medical website builder, make sure that they are well versed in search engine optimization in all of its facets.  #2: Sync Your Site, So That Patients Can Contact You When instituting a new web site, make sure that the company that you work with can set up tools that promote seamless contact with patients. Many medical sites include contact portals that allow patients to schedule appointments or... read more

Considering A Career Change? Discover The Benefits Of Working In A Call Center

Are you looking to make a career change? If so, you may want to consider applying for a job at a call center in your local area. This is because call center jobs offer far more benefits than many people realize. Below you will learn more about the benefits that these positions have to offer so that you can decide for yourself whether or not this is the right career change for you. Potential To Work From Home Many call centers are now offering at-home positions. When choosing to take advantage of this opportunity, you will enjoy all of the benefits of remaining at home throughout the day, while also enjoying the benefit of a steady paycheck. Don’t feel like getting dressed in the morning? Not to worry, you can easily complete your daily work tasks in your pajamas when choosing to work for a virtual call center. Best of all, at the end of the week, you can be sure that you have a steady paycheck coming in. A steady paycheck is not guaranteed with all work-at-home opportunities. Interact With A Wide Variety Of People Even if you choose to work from home rather than in a physical call center, you will have the opportunity to interact with many different people from many different walks of life because each time you pick up the phone to contact a customer, you will have the benefit of talking with a completely new individual. This benefit is especially exciting for individuals who choose to work from home since at-home employment opportunities often come along with a great deal of solitude. However,... read more

Staring Up A Landscaping Business? How To Get It Off The Ground

If you are starting you own landscaping business, you will have no problem getting business if you start out right. Once you have all the equipment you need, your insurance, licenses, and more, there are still some more things you need to do to get it off the ground. Business Plan Take time to prepare a business plan for your landscaping business. This plan documents your goals for your company, and the route you plan to take to grow your client base and revenues. Other things you should include in your business plan include: Strategies you plan to use to meet your goals Potential problems you may have and how to solve them Organizational structure of your landscaping business Capital needed to finance your business The Small Business Association provides free help to create your own business plan. Website Most people today search online when they are looking for something, such as a landscaping business in their area. For this reason, your business needs to have a website. If you do not have the skills to do this yourself, you can someone to do the web design for you. Before you hire someone to design your website, ask him or her if you can look at some of the websites he or she has created for customers.  When you get to the website, look over the design. It should be set up in a way that it is easy to navigate through, and gives you a good experience. Most web designers put their name at the bottom of the pages they design. Look there and make sure his or her... read more

4 Ways To Use Social Media To Promote Your Doctor’s Office

As a physician, you are probably accustomed to fairly traditional forms of marketing. However, even doctor’s offices can benefit from online marketing in today’s world. You will obviously need to approach things differently than you would when promoting a different type of business online, but you can even use social media as a means of medical marketing for your practice. These are just four of many examples of how you can use social media to promote your physician’s office: 1. Provide Interesting Statistics People love numbers and statistics, so consider sharing them on your social media profiles. Sharing statistics about general health issues or health-related matters in your area can grab attention, and if you post rather unique or shocking statistics and facts, then people may even share your posts on their own social media profiles. In time, this can help you go viral. 2. Share Articles from Medical Websites or the News As a physician, you are probably always reading articles on medical websites about today’s medical care and about trending or relevant medical topics in today’s news. Don’t assume that you’re the only one who is interested in these things. If you find interesting articles about breakthroughs or changes in the medical industry, consider sharing them on your social media page. Just make sure to look for articles that aren’t too technical; most online readers want a relatively easy read, and you have to understand that they don’t have the same knowledge and experience as you do. 3. Share Information About Vital Services Are you offering a flu shot clinic or a special allergy consultation for people... read more

Paid Vs Free Web Design Services: Which Is Truly The Better Value?

When launching a new website, one of the first things that many people ask is whether or not they should invest in a professionally designed page or simply use one of the many free design services that are available on the web. In most cases, people simply assume that the free service will offer the better value. After all, it doesn’t get any better than free right? Well the truth is, these free services are not always the best value. Below you will learn more about both paid and free web design services so that you can determine which option is truly right for you. Ads Vs No Ads When choosing to use a free web design program, the company offering these free services will retain the right to place ads on your page. Any revenue that is collected as a result of these ads will go to the company that is hosting your website rather than to you. Not only does this prevent you from placing ads of your own in order to increase revenue, but it may also make your page look less professional, especially if some of the ads that are placed are for less than reputable products and services. When hiring a professional to design your website, you will be in complete control of any advertisements that appear on the page. If you are looking to launch an online store or other monetized site, having this type of control can be extremely important to your bottom line. Dedicated Domain Vs Sub-Domain Another key difference is between free and paid web design services is the domain... read more

2 Web Design Features That Can Improve The Success Of Your Online Business

There are many benefits that come along with operating an online business. However, there are also some disadvantages that can make it harder to connect with potential customers. For instance, with an online business, you will not have the opportunity to respond in real time to any questions that potential customers may have. Consequently, the most successful online businesses are the ones who are able to anticipate the questions their customers may ask and provide answers to these questions right on their website. Choosing to integrate the following features into your web page design can help your company to accomplish this goal. Reviews And Ratings One of the most important questions that many consumers ask is, what have other people thought about the product or service they are planning to purchase? While online customers will not have the opportunity to interact with other consumers in your virtual store in order to get a better idea of whether or not a specific product is recommended, you can still provide them with the ability to get this information quickly by offering all of your customers the ability to rate and review any of the products and services that they purchase. By making this information readily available on your website, you will be giving potential customers the power to make a truly informed decision when selecting the items they wish to purchase. Video Demonstrations And Testimonials Another very common question that consumers ask is, how exactly does a particular product or service work? For instance, if you are selling weight loss pills, a potential customer may wish to know exactly how much... read more

ABout Me

How much of an online presence does your business have? If the answer is not much, you may be in trouble. In today’s increasingly internet-connected world, you need to have a strong online presence in order to be successful, even if you’re a small, locally owned business.

Luckily, there are many ways to increase your online presence, from free social media sites to more expensive options that will help you offer your customers interactive apps and personalized coupons. I started this blog about online marketing to share what I’ve learned about internet=based marketing in my years of owning a business. Use the information in these posts to give your business a net-based boost.