Is your website pulling traffic as you expected? If you would like to see organic traffic growth, you must put more effort into Search Engine Optimization (SEO). Search engines are still the biggest source of traffic, with Google dominating this space. Investing in SEO still makes sense because it offers long-term returns. You generate higher quality leads that see more consistent business growth. SEO is also a powerful tool in brand building. Here are some advantages SEO offers your business in pulling web traffic.
Generate Quality Web Traffic
SEO is an inbound marketing tactic. Inbound marketing involves creating interest and cultivating curiosity in a web user. For example, when you rank for the keyword 'Paleo diet', you will attract anyone searching for good Paleo diet recipes. It is unlike outbound marketing like email, which is disruptive. Emailing about a Paleo diet to a person who is not interested is unlikely to catch their attention.
SEO pulls in traffic from viewers who are already interested in what you are offering. A web visitor looking for Paleo recipes is more receptive to buying an eBook on the same topic. This quality traffic grows organically and gives consistent growth.
Pull Free Organic Traffic
Spending money on Google ads can be very expensive, especially when ranking for a competitive keyword. For example, you will spend hundreds of dollars trying to rank for 'Yoga mats.' But SEO tactics that incorporate high-quality content creation rank such a keyword freely.
SEO is slower than paying for ads, but the growth is long-term. For example, you can spend thousands of dollars on a one-month campaign for 'Yoga mats', but you lose traction when the campaign period ends. But if your blog ranks high for 'Yoga mats', you can keep your high ranking for years with consistent yoga-related content. This high-ranking pulls in free traffic over a longer time.
Generate More Social Traffic
There is more blending of social media and search engine traffic. Creating quality viral content gets your brand more social mentions and content sharing. Google detects these mentions and starts ranking your social pages and website higher. Search engine users are then directed to your content on the website or social media. The two platforms feed on each other, the result being higher traffic for both.
SEO is still one of the most powerful traffic-pulling strategies in online marketing. It will remain relevant as long as web users are using search engines. Would you like to pull more organic traffic? Talk to an online marketer about creating workable SEO tactics.
