If you've got a business — whether brick and mortar or online — you've most likely thought about hiring a digital marketing agency to manage your online efforts. With nearly 4.5 billion people actively using the internet on a regular basis, maintaining an active presence online is not only a good idea in today's economic climate, it's a necessity.
But what exactly does a digital marketing agency do, and why are they so important? Below are a few services that they usually provide; if you find yourself in need of any of them, contact a digital marketing agency to set up a consultation.
Website Development
Sure, you could always just create a website using an online builder yourself, throw up a couple of pictures, list your services, and call it a day, but what good is a website if it doesn't actively funnel people to call your business? Good website development involves easy navigation, concise information, and a call-to-action for your visitors to actually do something once they visit. Most websites lack these features, but can make or break your business unless you put a strong emphasis on website design. Strong website development, or re-development, is one of the key services a digital marketing agency provides.
Search Engine Optimization
Search engine optimization, or SEO, is one of the most important services your digital marketing company can provide. Since nearly 25% of people will click on the first result of an online search, trying to get that first position is very important (and very competitive, as well). Good digital marketing agencies understand that it's not just about good design, but good backend technical skills too, so find one that has a track record of success.
Social Media Management
Not every digital marketing company can handle social media management, but if you can find one that does, you'll be in a much better position to compete online. Sites like Facebook, YouTube, and Instagram are making major waves when it comes to fostering online communities, so it's vital that your business maintains a presence on social media to grow not just customers but raving fans. One other component of your social media strategy could also be utilizing paid advertisements. These highly-targeted ads can find people inside your immediate area to not just like your page and engage with your content, but also join a mailing list and take advantage of a special offer.
