The law field is competitive. Contrary to popular misconception, you don't just walk out of law school and start receiving a huge paycheck. In most cases, you have to build up a business, and that includes a lot of marketing and hard work. To make the most of your marketing efforts, here are some ideas to consider.
1. Nail Down Your Brand
Before you decide on the best marketing channels or the types of ads you want to run, take some time to think about your brand. Can you distill your business objectives and the sense you want customers to have about your business into a few core attributes? Make a list, keep it handy, and let those ideas inform your advertising.
2. Focus on Professionalism
Professionalism does not necessarily mean that the marketing has to be stuffy. Even if your brand is upbeat or slightly casual, your marketing materials should still look professional.
For example, your website should look like it was made by a professional, not put together by an amateur. Your logo should showcase quality graphic design work, not free vector art.
3. Learn about SEO
When advertising online, you may decide to pay for some ads, but you should also learn about SEO. That stands for search engine optimization, and it is the process of driving traffic organically to your website.
To explain, imagine you're an employment lawyer based in Cincinnati. When someone searches the phrase "employment lawyer in Cincinnati", your website should appear somewhere in the results. The more effective your SEO efforts are, the more likely your site is to appear closer to the top of the results, and vice versa.
4. Don't Forget About Traditional Marketing
Although digital marketing is essential, it shouldn't be your only focus. Instead, you should offer a blend of online and offline marketing. Customers like both. For instance, you may want to combine direct mailings and TV ads with web advertising and SEO techniques.
5. Take a Legal Marketing Bootcamp
If you're trying to market your practice more effectively, you don't have to do it on your own. There is help available. Why don't you try a legal marketing bootcamp?
This is a consolidated training course that focuses on marketing techniques customized for legal professionals. You could take the course yourself, or you could send over your marketing crew to take the bootcamp and brush up on their techniques.
