A doctor is a medical professional who has the highest trust from patients. They trust their doctor to help them remain healthy or recover when they get sick. They trust a doctor's diagnosis and health recommendations. Every patient is going to expect nothing short of polished professionalism when they go to a doctor's website, and anything less than that can shake a patient's trust. On the other hand, a well-done, professional website can increase the favorable opinion that one has of a doctor. Here are three essential things that every doctor's website should have.
Doctor's Photograph and Biography Page
Potential patients who are seeking a new doctor may want to get a better idea of who you are before choosing whether to make their first appointment. Existing patients may want to get more information about you, so they will locate your website. If your site is lacking a biography, they may find themselves asking why you don't have the standard biography page. It's important to include it along with a current photograph. That way, patients get a better sense of trust in who you are. Just remember that you don't have to get too detailed on the biography page. Reveal as little or as much information as you want.
Organized, Aesthetically Pleasing Group of Social Media Links
Make sure that your website has a group of social media icons that link directly to your coordinating social media pages. If you only have one or two social media pages, simply have your web designer focus on accentuating the ones that you do have. Let patients know where to find you on social media on other pages of the website, too. For example, you could have a blog that lists the social media links at the end of each post.
Hours of Operation and Days Available
These two vital pieces of information about your practice can be put on one page. It can be labeled something simple like Hours, but an entire page should be reserved for it. State the exact hours that you accept patients each day, and be sure to clearly state whether you accept patients on the weekend. You should also include emergency contact information if you want patients to know how to contact you for emergencies.
Finally, keep in mind that people come to a doctor's website for many reasons, and these are not the only pages that your website should contain. Depending on your specialty, targeted group of patients, location, and other factors, you made need to include a variety of other pages on your website. Web design for doctors can be made simple with the right designer who is dedicated to make sure your website exceeds all your patients' expectations. For more information, contact someone like Dr. Leonardo.