As a physician, you are probably accustomed to fairly traditional forms of marketing. However, even doctor's offices can benefit from online marketing in today's world. You will obviously need to approach things differently than you would when promoting a different type of business online, but you can even use social media as a means of medical marketing for your practice.
These are just four of many examples of how you can use social media to promote your physician's office:
1. Provide Interesting Statistics
People love numbers and statistics, so consider sharing them on your social media profiles. Sharing statistics about general health issues or health-related matters in your area can grab attention, and if you post rather unique or shocking statistics and facts, then people may even share your posts on their own social media profiles. In time, this can help you go viral.
2. Share Articles from Medical Websites or the News
As a physician, you are probably always reading articles on medical websites about today's medical care and about trending or relevant medical topics in today's news. Don't assume that you're the only one who is interested in these things. If you find interesting articles about breakthroughs or changes in the medical industry, consider sharing them on your social media page.
Just make sure to look for articles that aren't too technical; most online readers want a relatively easy read, and you have to understand that they don't have the same knowledge and experience as you do.
3. Share Information About Vital Services
Are you offering a flu shot clinic or a special allergy consultation for people in your area? If so, let the world know on your social media page. Consider including pricing and other relevant information; if you do, a shocking number of people might choose to come to your practice for this type of care.
4. Keep the Community Updated
If there are major medical issues going on in your area, such as a flu outbreak, use your social media channels to let people in your area know what's going on. You can share information about necessary treatment or the number of people in your community who are suffering from the medical issue right now. You can also talk about other medical concerns that your followers might be worried about or interested in, such as talking about the Ebola outbreak and whether or not it's something to be worried about in your area.
As you can see, social media can be used by physicians when done correctly. Along with trying these tips, you can also hire an online medical marketing company to help you better promote your practice on the World Wide Web.
