Paid Vs Free Web Design Services: Which Is Truly The Better Value?

When launching a new website, one of the first things that many people ask is whether or not they should invest in a professionally designed page or simply use one of the many free design services that are available on the web. In most cases, people simply assume that the free service will offer the better value. After all, it doesn't get any better than free right? Well the truth is, these free services are not always the best value. Below you will learn more about both paid and free web design services so that you can determine which option is truly right for you.

Ads Vs No Ads

When choosing to use a free web design program, the company offering these free services will retain the right to place ads on your page. Any revenue that is collected as a result of these ads will go to the company that is hosting your website rather than to you. Not only does this prevent you from placing ads of your own in order to increase revenue, but it may also make your page look less professional, especially if some of the ads that are placed are for less than reputable products and services.

When hiring a professional to design your website, you will be in complete control of any advertisements that appear on the page. If you are looking to launch an online store or other monetized site, having this type of control can be extremely important to your bottom line.

Dedicated Domain Vs Sub-Domain

Another key difference is between free and paid web design services is the domain address that is assigned to your site. When paying for your design and hosting services, you will be able to purchase a dedicated domain name that is easy for potential customers to remember and find.

When using a free web design service, you will be assigned what is known as a sub-domain. What this means is that rather than simply stating the domain name of your choice, your web address will also contain the name of the free service you are using. For example, rather than having a name like mycompany.com, you may end up with a web address like mycompany.freeswebsitemaker.com. This type of web address can be very difficult for customers to remember and may be harder for potential customers to find when using a search engine. The use of a sub-domain can also lead potential clients to question the reliability of your business. After all, if you aren't willing to invest in a high quality website, you may not be willing to invest in high quality materials for the products you are selling.

The Bottom Line

While free web design services are great for someone who is looking to start a family scrapbook page or a small personal blog, the use of paid design services is often the better choice for businesses who are looking to take on the world wide web.

About Me

Increase Your Online Presence

How much of an online presence does your business have? If the answer is not much, you may be in trouble. In today's increasingly internet-connected world, you need to have a strong online presence in order to be successful, even if you're a small, locally owned business. Luckily, there are many ways to increase your online presence, from free social media sites to more expensive options that will help you offer your customers interactive apps and personalized coupons. I started this blog about online marketing to share what I've learned about internet=based marketing in my years of owning a business. Use the information in these posts to give your business a net-based boost.

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